Training Video Online Marketing Blueprint

Boost Your Local Business with Marketing Strategies That Actually Work

Let’s be real, running a local business is like juggling flaming chainsaws—you’ve got to do it all and make it look easy. But here’s the truth: without a solid online marketing plan, those chainsaws are headed straight for your feet. That’s where I come in—Pat Cherubini, your friendly neighborhood coach who speaks fluent "small biz" and has 25+ years of marketing tricks up my sleeve. In a recent lunch-and-learn session (don’t worry, no PowerPoint snooze-fests here), I laid out the game plan to help you stop spinning your wheels and start getting results. Whether you're fixing pipes, saving smiles, or running a boutique shop, these tips are for you.

Here’s the 4 Pillar Game Plan:

🚀 Lead Generation (Pillar 1): Your website isn’t just there to look pretty. It’s your 24/7 salesperson! I’ll show you how to make it work harder than your first cup of coffee. 👀 Getting Seen (Pillar 2): If you’re not showing up online, you might as well be in witness protection. Learn how to grab attention with social media, search engines, Google Business Profiles, and a little marketing magic. 🤝 Sales Automation + Follow Up = Dream Team (Pillar 3): Keeping attention and closing the deal takes follow-up and automation. Don’t worry—it’s easier than teaching your grandma to text. 💰 Paid Ads, the Right Way (Pillar 4): Stop wasting cash on ads that go nowhere. I’ll show you how to make every dollar count, turning clicks into customers like a marketing ninja.

Ready to Take the Next Step?

Don’t go it alone! Join my free Inner Circle forum where you can ask questions, get tailored advice, and rub elbows with other small business owners who get it. Think of it as your one-stop shop for marketing help, minus the corporate jargon. ➡ Click here to join the forum: Join Now

Ready to Take Run Your Own Ads?

  ➡ Click here to get a free 15 day trial to my DIY Ad Software: Join Now

Need a Free Online Presence Audit?

Got questions about your online strategy? Or want me to tell you why your website needs a serious makeover? Drop your questions in the comments, or send me your website for a free audit. I’ll break it down for you—no fluff, just real talk.

Don’t Forget to Subscribe!

Want more tips to grow your business and finally get the attention you deserve? Hit that @patcherubini?sub_confirmation=1">subscribe button! Because when people know your name, they’ll stop choosing the “other guy.” Let’s make your business the talk of the town. 🎉 Key Takeaways:

• Blueprint for Online Marketing: Pat emphasizes the importance of having a simple and effective plan for online marketing tailored for local business owners. Focus on transforming your online presence to drive more leads and scale your business.

• Pillars of Marketing: Introduces four key pillars: 1) Lead generation through effective websites, 2) Grabbing attention via social media and traditional advertising, 3) Combining marketing and sales strategies to maintain customer attention, 4) Leveraging advertising to exponentially boost exposure.

• Lead Generation and Follow-up: Outlines the necessity of a website that not only attracts leads but also enables follow-up through automated systems like email and text marketing to nurture these leads into customers.

• Seasonal Marketing: Stresses the importance of continuous marketing efforts, even for seasonal businesses, to maintain visibility and customer interest all year round.

• Interactive Forum: Encourages joining a free online forum for ongoing support and resources, providing direct access to expert advice, marketing strategies, and simple ad-running software.

  Additional topics I covered:

• Local business marketing blueprint

• Lead generation tips

• Home services marketing

• Online marketing strategies

• Getting more business leads

• Small business growth

• Website design for local businesses

• Social media advertising

• Sales and marketing CRM integration

• Effective follow-up methods

FAQs From Inner Circle Members

1. How can I effectively generate leads for my local business?

The key to effective lead generation is your website. Ensure it has a clear call to action that directs potential customers to reach out, whether it’s through forms, phone calls, or downloadable content. Make sure your site is simple, clearly communicates your services, and collects visitor information effectively. This is the foundation for capturing leads.

2. How do I maintain and convert the attention I receive into sales?

After capturing attention, the next step is follow-up. Use email marketing, text messages, newsletters, or even phone calls to keep your business on the potential customer's radar. A coordinated follow-up strategy ensures that interested prospects do not forget about you, thereby increasing your chances of converting them into paying customers. Automate this process where possible to save time and effort.

3. Is advertising necessary for a local business, and how should I approach it?

Yes, advertising is crucial in scaling your business beyond organic reach. After establishing your website and basic lead capture mechanisms, investing in ads—such as Google and Facebook ads—can expand your reach. It functions like a flywheel, continuously attracting attention, which in turn generates more leads and retains client engagement. Be strategic with your ad spend and tailor it to your seasonal needs and business goals.

🚀 Surprising Fact Alert! 🚀

Did you know that the number one complaint from local services customers isn't the quality of the service, but businesses not answering their phone? 📞🤔

This is a game-changer for all local entrepreneurs out there. Making sure someone answers your calls could be as crucial as the service you provide.

I'm curious, has this ever happened to you? 🤷‍♂📞 Share your experiences below or let us know how you manage this in your business! 👇

Let's learn from each other and grow together! 💪 Join the conversation!